The Problem: No Online Presence, No Leads
When a roofing contractor in Springfield (population: 50,000) reached out to us, they had one major problem: they didn’t exist online.
- No website.
- No Google Business Profile.
- No presence in local directories.
- No way for potential customers to find them.
Meanwhile, their competitors were ranking at the top of Google, getting all the calls, and taking all the business. The contractor knew they needed to change that—fast.
The Strategy: A Full-Scale Local SEO Overhaul
We built their online presence from the ground up, focusing on three major areas:
1️⃣ Website Development & On-Page SEO
- Launched a fast, mobile-friendly website optimized for search engines.
- Created service pages with localized keywords (e.g., roofing services in Springfield).
- Improved site structure for easy navigation and a great user experience.
2️⃣ Local Authority & Citations
- Created consistent business listings across 50+ directories (Google Business Profile, Yelp, Angie’s List, etc.).
- Ensured NAP (Name, Address, Phone Number) consistency to strengthen local search credibility.
3️⃣ Press & Brand Awareness
- Ran two PR campaigns to get featured in local business directories and industry news.
- Built high-quality backlinks from local news websites and home improvement blogs.
4️⃣ Ongoing Local SEO (The Game Changer)
- Monthly optimizations, including review generation, content updates, and competitor analysis.
- Improved their Google Business Profile, optimizing images, categories, and service descriptions.
- Created blog content answering common roofing questions, increasing organic traffic.
The Results: From Zero to SEO Hero in 6 Months
Six months later, the transformation was massive.
📌 Before:
❌ No website, no rankings, no leads.
❌ Competitors dominated search results.
❌ $0 in organic traffic revenue.
✅ After:
🚀 Ranked #1 for “Roofing Contractor in Springfield”
📈 300% increase in phone calls & quote requests
🌍 Website traffic grew from 0 to 3,500+ visitors/month
💰 Estimated $120K+ in new business revenue
💬 “Before, we relied only on word-of-mouth. Now, 70% of our leads come from Google. We’re booked solid for months!” – Roofing Contractor, Springfield
The Takeaway: Local SEO Works—If You Do It Right
This roofing contractor went from being completely invisible to dominating their local market—all thanks to a well-planned local SEO strategy.
If your business isn’t showing up when customers search for your services, you’re leaving money on the table.
🔹 Want results like this? Let’s talk. A strong local SEO strategy can transform your business—just like it did for this roofing company.
