The Challenge: Moderate Visibility, Low Customer Trust
An AC duct cleaning service in a city of 100,000 people had some online presence, but it wasn’t strong enough to consistently attract new customers.
Their biggest issues?
- Limited visibility in local search results.
- Fewer customer reviews compared to competitors, making them seem less trustworthy.
- Inconsistent bookings despite being in a high-demand industry.
With competitors dominating search rankings and stacking up positive reviews, the business needed a smarter local SEO approach to stand out.
The Strategy: Strengthening Visibility & Building Credibility
We launched a monthly local SEO strategy focused on visibility, engagement, and trust.
1️⃣ Google Business Profile Optimization
- Updated business details, categories, and service descriptions for better search relevance.
- Added high-quality images and engaging posts to increase interaction.
- Optimized for location-based keywords to attract local customers.
2️⃣ Review Generation & Reputation Boosting
- Implemented an automated system to request reviews from happy customers.
- Encouraged satisfied clients to share their experiences.
- Monitored and responded to reviews to improve engagement and trust.
3️⃣ Citation Building & Backlinks
- Strengthened their presence on local directories for credibility.
- Secured backlinks from relevant industry sites to boost domain authority.
- Published local content on their website to attract organic traffic.
The Results: Increased Bookings & Trust in Just 4 Months
The transformation was quick and effective:
📌 Before:
❌ Google Business Profile ranked below competitors.
❌ Fewer reviews made the business seem less credible.
❌ Irregular bookings due to low visibility.
✅ After:
🚀 Ranked in the top 3 for “AC duct cleaning near me.”
📈 50% more customer inquiries through GBP.
⭐ Review count doubled, significantly improving trust and conversions.
💰 Consistent bookings with a stronger market presence.
💬 “We always had great service, but people couldn’t find us. Now, thanks to SEO, we’re getting steady bookings and amazing feedback!” – AC Duct Cleaning Business Owner
The Takeaway: Even Moderate Visibility Needs Optimization
This case study proves that even businesses with some online presence can unlock major growth with focused SEO strategies.
🔹 Want similar results? Whether you’re starting from scratch or already have some visibility, strategic local SEO can take your business to the next level.
