BLOG
Notes From the Work
Shorter, looser, and more opinionated than the Knowledge Base. Things we've noticed, things that broke, and things the standard advice gets wrong.
Latest
Choosing a Restaurant SEO Agency
How to choose a restaurant SEO agency: what good work on Maps, menus and reviews looks like, red flags to spot, and how pricing and timelines work.
Read more →
Restaurant Reputation Management for Owners
How restaurant owners can manage reviews on Google, Yelp, TripAdvisor and booking apps, compare in-house and outside options, and pick what fits.
Read more →
Realtor SEO Versus Zillow Leads
Realtor SEO versus Zillow leads: how renting a portal audience differs from owning your website and Google Business Profile, and how to split your budget.
Read more →
Real Estate Website SEO Explained
What real estate website SEO covers: why IDX pages alone rarely rank, which local content does, fair housing-safe neighborhood pages, cost and red flags.
Read more →
Choosing a Real Estate SEO Company
How agents, teams and brokerages can judge a real estate SEO company: local content beyond IDX, lead tracking, account ownership and MLS and fair housing rules.
Read more →
How Much Plumber SEO Costs Owners
What plumber SEO costs depends on scope, service areas, tracking and content. Learn what a quote should include, what sits outside it, and how to judge spend.
Read more →
Choosing a Plumber SEO Company
Choosing a plumber SEO company: what to check on emergency calls, service area pages, call tracking, Local Services Ads and contract terms before you sign.
Read more →
Personal Injury SEO Versus PPC
Personal injury SEO versus PPC: how each behaves over time, which suits your firm's cash flow and intake, and why both should be judged on signed cases.
Read more →
Choosing a Personal Injury SEO Company
How to choose a personal injury SEO company: test for local conflicts, signed-case reporting, intake know-how, rule-safe content and full account ownership.
Read more →
Personal Injury Lead Generation Options Compared
Compare referrals, search, paid ads, Local Services Ads and vendor leads for an injury firm, and learn to judge each source on signed cases, not lead count.
Read more →
Law Firm SEO Pricing Explained
What drives law firm SEO pricing, how retainers, projects, hourly and performance-based deals compare, and how to judge a quote by scope, terms and tracking.
Read more →
Why Law Firm SEO Is Not Working
Law firm SEO not working? Seven common causes, a diagnosis checklist, your options in order and what to do this week.
Read more →