INDUSTRIES
Local SEO for Home Services
Your van covers thirty neighborhoods. Your map pin covers one. Every area in between is somewhere you'd happily take the job and can't be found for — and no amount of "more reviews" or "better content" closes that gap, because it isn't a content problem. It's a structural one.
Guides for Home Services
How trades businesses get found across the areas they serve — not just the one they're registered in.
Why You're Only Getting Calls From One Area
Two things make your industry different, and together they break the assumptions everything else is built on: your customers are in a hurry, and the work happens at their address, not yours.
The map pin is at your office. The money isn't.
You rank strongly within a radius of your registered address and weakly outside it. Everything beyond that is a market you technically serve and functionally don't exist in. This is the core problem of your industry, and most agencies never even name it — let alone build for it, neighborhood by neighborhood.
There is no research phase, so there is no second chance.
A burst pipe is not a considered purchase. It happens on a phone, the top few results get the call, and everything below the fold might as well not exist. Nobody is comparing you. Nobody is reading your About page. You are either there in that moment or you are not.
Your category is boxing you in.
If you're listed as one trade, you will struggle to rank for the adjacent work you also do — no matter how much of it fills your week. A classification system that started in a 19th-century phone book is still deciding what Google thinks you are, and it does not care what's written on the side of your van.
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