INDUSTRIES
Local SEO Built for Your Industry
The advice you've been given probably wasn't written for your business. Most local SEO is generic — the same checklist handed to a restaurant, a roofer, and a law firm. It doesn't work, and you've likely already paid to find that out. Find your industry below.
Find Your Industry
Pick yours. Each one has its own search behavior, its own competition, and its own way of quietly losing you customers.
Legal
Long decisions, high value per client, and head terms that are already saturated.
02 PROPERTYReal Estate
Your buyers aren't searching for you. They're searching for a neighborhood.
03 TRADESHome Services
Your van covers thirty neighborhoods. Your map pin covers one.
04 HEALTHCAREMedical
Patients check your credentials before they book. So does Google.
05 HOSPITALITYHospitality
Most of your customers decide without ever opening your website.
06 FINANCIALFinancial
Nobody picks an accountant because the office is closer.
Why Generic Local SEO Keeps Failing You
If you've hired an SEO before and seen nothing move, this is usually why. Three things change completely from one industry to the next — and an agency that doesn't adjust for them is running the same playbook on you that it ran on someone else's business.
How long your customers take to decide.
If you're a plumber, the decision takes ten minutes and happens in the Local Pack. If you're an attorney, it takes weeks — and the Pack barely matters. Anyone selling you the same package for both is selling you the wrong one.
Where you actually do the work.
If customers come to you, your map pin is your storefront. If you go to them, your pin is in one place and your customers are spread across fifty neighborhoods you don't rank in. That single difference is the whole problem for service-area businesses — and most agencies never even name it.
What your customers check before they call.
For some businesses a good rating is enough. If you're in law, medicine, or finance, buyers check credentials — and so does Google. The signals that make you credible to a client are the same ones that make you rankable, and they're usually buried on your About page.