INDUSTRIES
Local SEO for Law Firms
If you've spent money on local SEO and your phone hasn't changed, here's the likely reason: it was built for a business people buy in a hurry. Nobody hires an attorney in a hurry. Almost everything that follows from that gets handled wrong.
Guides for Legal Firms
How firms, practice areas, and the clients searching for them actually connect.
Personal Injury Lawyers
Personal Injury Lawyers SEO — placeholder
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Read more →Why Your Firm Isn't Ranking
Legal is the most expensive local market to compete in and the least forgiving. Three things go wrong most often — and none of them is fixed by "more content."
You're being sold the map pack, and that's not where your clients are.
It matters. But nobody chooses an attorney from three map pins. They read. They compare you against two other firms. They look you up. That means your practice-area pages, your organic results, and what people find when they search your name do more work than the Pack ever will — and that's the opposite of what most local SEO packages are built to deliver.
Your practice areas are competing with each other.
If you do personal injury, family, and criminal work, you're running three businesses in three separate search markets. One page trying to rank for all three ranks for none. Split them properly and each one can win — and then proximity comes roaring back, because clients still want an attorney near them.
Your credentials are hidden, and they're a ranking signal.
Bar admissions, jurisdictions, named attorneys, verifiable outcomes. Your clients are choosing on risk, and so is Google. If that material lives on your About page, you've hidden it from both.
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