INDUSTRIES
Local SEO for Medical Practices
Patients don't pick a practice the way they pick a plumber. They check who you are before they book — your clinicians, your qualifications, your registrations. Google checks the same things before it ranks you. Most practice websites hide all of it, and then wonder why they're invisible.
Guides for Medical Practices
How practices and clinics get found by patients across the areas they serve.
Why Patients Aren't Finding Your Practice
Two forces pull against each other in your industry. Proximity matters enormously — patients choose somewhere they can actually get to. But trust does more work here than in any other local market, and a good star rating is the floor, not the differentiator.
Your clinicians are your content, and they're on the wrong page.
Names, qualifications, registrations, specialisms. This isn't background material for an About page — it is the substance of what a patient is weighing up, and it's precisely what Google reads to decide whether a page about a medical topic can be trusted at all. Buried, it works for neither.
Multiple sites and multiple clinicians are competing with each other.
Three locations and eight practitioners is not one business in local search — it's a structure. Get the relationships wrong and your own listings cannibalize each other instead of reinforcing each other. Most practices have never been shown what their structure actually looks like to a search engine.
Your specialism changes how far people will travel.
A patient will drive twenty minutes for a check-up and an hour for a specialist. "Dentist" and "orthodontist" are separate markets with separate competition and separate catchment areas. Treating them as one service area means you're either over-reaching in one or leaving the other on the table.
Related industries