The Nextdoor business page in short
A Nextdoor business page is the place where a business’s details and neighbor recommendations live on Nextdoor. The page is free. Neighbors reach it when someone tags the business in a reply, or when they look it up directly.
Three things happen on a page. Neighbors recommend the business by tagging it in a conversation or by writing on the page. Neighbors can follow it as a Fave, and a verified business can post updates.
Only certain people can manage a page. To claim or create one, a person must be an owner, an employee or an authorized representative. Businesses go through a verification process much like the one neighbors complete.
Steps an owner follows to set up and run a page
Setting up a page follows a short, fixed order. The owner finds or creates the listing, verifies the business, fills in the details, then starts taking part. The steps below are based on Nextdoor’s own business guides.
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Search for the business. Start by checking whether the business is already listed. Neighbors may have mentioned it before the owner arrived.
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Claim or create the listing. If the business appears, claim it. If it is not listed, choose “create” to start a new page, and Part 1 of this series covers creating a Nextdoor page in detail.
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Choose how to attach the page. In the US, an owner can add a page from an existing neighbor profile using “Add Business Page.” The other route is a separate business account.
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Verify the business. Verification can be done by phone or text. It can also be done by uploading documents such as a business license, a tax certificate or a redacted bank statement.
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Fill in the page. Add a logo, a cover image, ways to get in touch and, for licensed trades, a license number. It can also hold up to 10 category tags, a story about the business and a photo gallery.
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Pick categories with care. Category tags help neighbors and the platform understand what the business does. A plumber who also does drain cleaning can reflect both, within the tag limit.
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Respond to neighbors. When neighbors tag or write about the business, those mentions build the page’s recommendations. Polite, prompt replies show the business is active.
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Post within the limits. Nextdoor’s US guide, last updated July 2023, puts the reach of a free Business Post at two miles. Those posts are limited to twice per month and need a verified business.
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Keep details current. Hours, phone numbers and services change. An out-of-date page sends neighbors to the wrong place.
What changes how well a page performs
Four things shape how much a page does for a business. They are verification, completeness, neighbor recommendations and the posting rules where the business operates. Of these, recommendations carry the most weight, because they come from neighbors and not from the business.
Verification
Verification opens up features. Free Business Posts require a verified business, at least under the US guide. Without verification, the page can exist but cannot reach neighbors through its own posts.
Completeness
A complete page answers the basic questions a neighbor has. What does the business do, where is it, and how can it be reached? A logo, cover photo and gallery make the page easier to recognize in a busy feed.
The license number field matters for some trades. A neighbor hiring an electrician or contractor may look for it. Category tags, up to 10 of them, help match the business to the right conversations.
Recommendations and Faves
Recommendations come from neighbors, not from the business. They appear when a neighbor tags the business in a conversation or writes on its page. A business cannot buy them or be assured of getting them.
Faves are follows. A neighbor who adds a business as a Fave is choosing to keep it in view. A growing list of Faves suggests the business is known locally.
Posting rules by country
Posting rules depend on country and date. The UK page offers unlimited free posts. The US guide, updated July 2023, allows two per month, and that limit may have changed since.
Paid reach is a separate product. Paid Nextdoor ads can reach neighbors up to 30 miles away, well beyond the two-mile reach of a free post. How paid formats work is explained in a separate guide to Nextdoor advertising.
Time and consistency
A page builds value slowly. Each recommendation adds to what later visitors see, and each Fave keeps the business in a neighbor’s view. A page left untouched for months gives neighbors little reason to return.
Steady habits help more than bursts of effort. Checking for new mentions, replying to questions and refreshing photos now and then keep a page current. None of this needs paid tools.
How the page links to the wider conversation
Most neighbors meet a business page through a thread, not a search. Someone asks for a roofer or a florist, and a neighbor tags a business in reply. The tag points readers to the page.
That path explains why a complete page matters. A neighbor who clicks through from a thread will judge the business on what they find. A clear story, accurate hours and real photos turn that click into a call.
The audience around the business
Who lives nearby also shapes results. Pew found that 17% of urban adults and 14% of suburban adults used Nextdoor, against 2% of rural adults. A rural business may find fewer neighbors to recommend it.
Mistakes that hold a page back
Most page mistakes come from treating Nextdoor like an ad board instead of a neighborhood. Others come from skipping verification or leaving the page half finished. Each of these is simple to fix.
Skipping verification. An unverified business cannot use free Business Posts under the US guide. Verification by phone, text or document is usually quick.
Leaving the page thin. A page with no logo, no story and no photos gives neighbors little to go on. Fill every field that applies.
Asking to buy recommendations. Recommendations come from neighbors and cannot be bought. Offers to trade favors for mentions undermine trust.
Posting as if every household will see it. Free US posts reach neighbors within two miles, and no post reaches every household. Write for the people nearby.
Using up the free posts on filler. With two free posts a month in the US, each one counts. Save them for news a neighbor would want, such as new hours or a local event.
Assuming the UK rules apply everywhere. Unlimited free posts are a UK feature. US owners should check the current US limit.
Letting someone without authority claim the page. Only owners, employees or authorized representatives may claim or create a page. A page set up by someone else can be hard to recover.
Arguing with neighbors in public. Replies on a page are seen by people nearby. A calm, helpful answer reads better than a defensive one.
Ignoring an existing page. Neighbors may already be talking about the business. Claiming that page puts the owner in charge of the details neighbors see.
Frequently asked questions
Can you have a business page on Nextdoor?
Yes. An owner, employee or authorized representative can claim an existing page or create a new one. In the US, a page can be added from a neighbor profile or set up as a separate business account.
Does it cost money to have a business page on Nextdoor?
No. Business Pages on Nextdoor are free. A business can choose to pay for ads or Local Deals, but neither is required to keep a page.
How does the Nextdoor business page work?
The page holds the business’s details, such as contact information, categories and photos. Neighbors recommend the business by tagging it in conversations or writing on the page, and they can follow it as a Fave. A verified business can also publish a limited number of free posts.
Why is Nextdoor asking me to create a business page?
Nextdoor’s public guides do not explain the prompt itself. A page is what lets neighbors tag, recommend and follow a business. In the US, a page can be added from an existing neighbor profile with “Add Business Page.”
How do I get rid of my business account on Nextdoor?
No US self-service steps for deleting a page were found in Nextdoor’s public guides. Nextdoor’s Australian help page says to contact support to unclaim or transfer a page. US owners should contact Nextdoor support for current steps.
Next steps in the Nextdoor hub
The Nextdoor hub covers the platform from a local business’s point of view. It explains how neighbors join and are verified, how recommendations and posts work, and how paid formats reach chosen neighborhoods. Browse every guide at Nextdoor explained.