What Is Nextdoor and How It Works
- How Nextdoor Verifies Its Neighbors
- How the Nextdoor Neighborhood Feed Works
- The History of Nextdoor Explained
- Who Uses Nextdoor in Local Neighborhoods
KNOWLEDGE BASE
Nextdoor
Nextdoor is the one platform where hyperlocal is not marketing language. Members join with a real name and address, and what they see is shaped by the neighborhood they live in. For a local business, that makes a recommendation there unusually specific.
Nextdoor Guides
Each guide is split into a four-part series.
How a Nextdoor Business Page Works
- How to Create a Nextdoor Business Page
- How Nextdoor Recommendations Work for Businesses
- Posting on Nextdoor as a Local Business
- How to Delete a Nextdoor Business Page
How Nextdoor Advertising Works for Businesses
- The Nextdoor Ad Formats Businesses Can Use
- How Nextdoor Neighborhood Targeting Works
- How Nextdoor Local Deals Work
- Nextdoor Ads vs Neighbor Recommendations
What Is Nextdoor?
Nextdoor is a neighborhood network where members sign up with real names and addresses and are verified by location. It launched in the US in October 2011 and is headquartered in San Francisco. Businesses, news partners and public agencies go through a similar verification.
Recommendations travel by street, not by star.
Neighbors recommend a business by tagging it in a conversation or writing on its page, and they can follow businesses as Faves. The recommendation comes from someone who lives nearby, which carries a different weight from an anonymous review.
The page is free. Reach is the paid part.
Business Pages cost nothing. In the US, free Business Posts reach neighbors within two miles and are limited to twice a month. Paid ads can reach neighbors up to 30 miles away and target by neighborhood.
Verification is the price of entry.
A business verifies by phone or text, or by uploading documents such as a business license or tax certificate. The same check that keeps the network local is what makes a business page there believable.
Reference
Wikipedia: Nextdoor
The reference article on Nextdoor: its founding, its verification model, its business and its controversies.
Read the full article →Nextdoor was founded in 2008 but only launched its platform in 2011, and it did not start selling advertising until 2016.
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