KNOWLEDGE BASE

Bing Maps

Bing Maps is the map most local businesses forget they are on. The listing behind it, Bing Places for Business, is free and was rebuilt in 2025. Claiming it takes minutes, which is the main reason so many are still wrong.

Read the Guides ← Back to Local Search

Aerial view over Manhattan and Brooklyn that looks like online map imagery — Photo: antoine fleitz, CC BY-SA 4.0, via Wikimedia Commons

Bing Maps Guides

Each guide is split into a four-part series.

What Is Bing Places for Business

What Bing Places Is and Who Uses It
Importing a Google Business Profile Into Bing Places
How Bing Places Verification Works
Where Bing Places Business Data Appears

How to Add a Business to Bing Maps

Choosing Bing Places Business Categories
Adding Photos and Hours in Bing Places
How to Bulk Upload Locations to Bing Places
How to Fix Wrong Info on Bing Maps

What Is Bing Maps?

Bing Maps is Microsoft's web mapping service. It began as MSN Virtual Earth in July 2005 and became Bing Maps in June 2009. Its business results can show addresses, contact details and reviews, and businesses manage that data through Bing Places for Business.

The listing tool moved house.

In October 2025 Microsoft relaunched Bing Places and moved it from bingplaces.com to bing.com/forbusiness. Existing listings migrated automatically, so an old claim usually still exists. The real question is whether anyone has looked at it since.

It can copy a Google profile.

The relaunch added an import flow from Google that keeps the name, hours and contact details. For a business with a maintained Google Business Profile, most of the work is already done. The risk is importing old mistakes along with everything else.

The map underneath is not Microsoft's alone.

Since June 2020, Bing Maps base data has come from TomTom, with OpenStreetMap and other sources. A wrong road or pin can trace back to a data partner, which is why a map fix sometimes takes a different route than a listing edit.

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