Quick answer: how to add a business to Bing Maps
To add a business to Bing Maps, an owner creates or claims a listing in Bing Places and keeps its details accurate. Bing Places is the free tool Microsoft provides for this. Since Microsoft rebuilt it in October 2025, it lives at bing.com/forbusiness rather than bingplaces.com.
The route has a few broad stages. First comes sign-in, then a listing is either built by hand or imported. After that the owner checks the details, completes verification and keeps the record current.
On Bing Maps, a business result may display the address, ways to get in touch and customer reviews. Those are what a customer sees before calling or visiting. A listing in Bing Places is how the owner shapes them.
Microsoft’s map carries its own data. Since June 2020, its base map has come from TomTom, with OpenStreetMap and other sources. A business record is laid over that base layer.
Steps from sign-in to a live Bing Maps listing
Adding a business to Bing Maps follows a short, ordered sequence inside Bing Places. Each step builds on the one before it. Official step-by-step help pages were not available for this guide, so the steps below stay at the level the relaunch announcement supports.
- Go to bing.com/forbusiness. This is the current home of Bing Places. Older links to bingplaces.com point to the previous address.
- Sign in or pick up an existing account. Owners who used the old platform keep their access. Existing users and listings migrated automatically during the 2025 relaunch.
- Search for the business first. A record may already exist from Bing’s own data. Claiming an existing record avoids creating a duplicate.
- Choose how to build the listing. The owner can enter details by hand or use the import flow from Google. The import keeps name, hours and contact details.
- Set the business category. A category tells Bing what kind of business this is, such as a bakery or a dentist. Choosing Bing Places categories well gets a full treatment in the opening part of this series.
- Fill in the remaining details. Add a website, photos, hours and social links where they apply. The Recommendation Tool suggests these and, for some categories, items like menus.
- Complete verification. Verification is the check that confirms the person managing the listing represents the business. Follow the method Bing Places offers on screen.
- Watch the status. The relaunch added dashboards with real-time status updates. They show whether the listing or a change is still pending.
For businesses with several locations
One-by-one entry gets slow for a chain or a franchise. The relaunch added bulk editing tools for that case. The part of this series on bulk upload explains how multi-location setup works.
Photos and hours
Photos and opening hours make a listing far more useful to a customer. They deserve their own attention, and the part of this series on photos and hours covers them. Exact photo sizes and hour rules are not confirmed for this guide.
What shapes how a Bing Maps listing turns out
A Bing Maps listing turns out well when its source data is accurate, its details are complete and the owner keeps it current. Microsoft does not publish local ranking factors in the sources behind this guide. The points below are about quality, not ranking promises.
The record the owner starts from
An imported record is only as good as its source. If the Google record carries old hours or a former phone number, those errors come across too. A careful review after import catches them.
A hand-built record has the opposite risk. Typing details fresh can introduce small differences from other platforms. A different suite number or phone format can make one business look like two.
How complete the listing is
A listing with only a name and address gives customers little to go on. Photos, hours, a website and social links help them decide. The Recommendation Tool is a built-in prompt for what is missing.
Some categories have extra fields. The relaunch notes menus as one example of a category item. A restaurant without a menu link leaves a gap competitors may fill.
Whether a duplicate already exists
Duplicates split information between two records. Customers may find the older, wrong one. Searching for the business before creating a new listing is the simplest guard.
Whether the listing is verified
An unverified listing may not carry the owner’s changes in the same way. Verification ties the record to the business. The part of this series on verification explains that step in depth.
Whether the base map is right
Some errors come from the map, not the listing. A road in the wrong place or a missing street sits in the base map data. Those problems are separate from the business record.
The guide to Bing Places for Business on this hub explains how the listing and the base map fit together. It also sets out each tool in the platform. This guide stays with the steps.
How often the listing is updated
Businesses change hours, move, add services and change phone systems. A listing that was right last year may be wrong today. A regular check keeps Bing in line with reality.
Mistakes to avoid when adding a business
Most mistakes come from old instructions, a rushed import, or treating the listing as finished once it is live. Each one is easy to avoid. The common ones are below.
Following old links
Many articles still point to bingplaces.com. The platform moved to bing.com/forbusiness in 2025. Starting at the current address avoids confusion.
Assuming an imported listing needs no review
The Google import carries over the name, hours and contact details unchanged. Whether they are still right is for the owner to judge. Review every field after the import, and fill in anything missing.
Assuming import means verification
Copying data from Google is a shortcut for setup. It should not be taken as a substitute for Bing’s own verification step. Treat the two as separate.
Creating a second listing
A new listing for a business that already appears can leave two records live. Customers may land on the wrong one. Search first, then claim or edit what is there.
Paying for something that is free
Bing Places for Business is free. No fee is needed to create, claim or edit a listing. Offers to sell access to the platform itself should be treated with caution.
Confusing product shutdowns with Bing Maps
Bing Maps for Enterprise was discontinued on June 30, 2025. That product served developers and companies, not local listings. Bing Maps itself and business listings continue.
Expecting retired features
Older guides may still mention Bird’s Eye, Streetside or the measurement tool. All three left Bing Maps in 2025. Their absence does not affect a business listing.
Counting on Copilot visibility
Microsoft planned a Copilot integration for Bing Places as of October 2025. It was not confirmed as live. Owners should not plan around it as a current feature.
Using different details on each platform
Small differences between platforms add up. A business listed with one phone number on Google and another on Bing looks unreliable to customers. Pick one exact form of the name, address and phone, and use it everywhere.
Skipping the suggestions
The Recommendation Tool exists to point out gaps. Ignoring it leaves photos, links or category items missing. A few minutes with its suggestions makes the listing more complete.
Setting and forgetting
A listing ages the moment the business changes. Hours, phone numbers and services drift out of date. The part of this series on fixing wrong information covers how corrections work.
Frequently asked questions
How do I get my business to show up on Bing?
Create or claim a listing in Bing Places for Business at bing.com/forbusiness. Fill in accurate details, add photos and hours, and complete verification. The listing can then appear in Bing search results and on Bing Maps.
Is Bing Maps being phased out?
No. Bing Maps for Enterprise, a product for developers and companies, was discontinued on June 30, 2025. Bing Maps itself continues, minus a few viewing tools retired in 2025.
Is Bing for business free?
Yes. Bing Places for Business is free to use. Creating, claiming and editing a listing carries no charge.
How do I claim my business on Bing Places?
Sign in at bing.com/forbusiness and search for the business. If a record exists, claim it and complete verification; if not, create a new listing or import one from Google. Then review every detail before relying on it.
Further guides on the Bing Maps hub
More on Microsoft’s local listings is gathered on the Bing Maps hub. It holds the guide to what Bing Places for Business is and how its tools fit together. This series adds parts on categories, photos and hours, bulk upload and fixing wrong details.
Go to Bing Maps explained to see the set.